The Dscent Rebranding project breathes new life into the brand, capturing the essence of handmade, vegan candles carefully curated with organic products.
The visual evolution, refined colour palette, and thoughtful design choices aim to resonate with a conscious consumer audience, inviting them to immerse themselves in the serene and sustainable world of Dscent.
The rebranding reflects not just a change in visuals but a commitment to a lifestyle that embraces nature, luxury, and ethical choices.
Dscent is not just a candle brand; it's a harmonious blend of nature, luxury, and conscious living. The brand embodies a commitment to craftsmanship, sustainability, and creating a sensory experience through meticulously designed handmade vegan candles.
Nature-inspired Palette: The colour palette has been carefully reconsidered to evoke a sense of calm and warmth. Subdued earth tones and neutrals, replace vibrant colours, reflecting the natural and organic aspects of Dscent’s products. This refined palette aims to resonate with consumers seeking a serene and eco-conscious lifestyle.
To maintain transparency and inform customers about the eco-friendly choices, inserts within the packaging detail the brand's commitment to sustainability. This informative touch adds value to the overall experience, allowing customers to connect with the brand's ethos of clean luxury and environmental responsibility.
The graphic design elements should collectively create an atmosphere that invites customers into the world of Dscent. It's about crafting a visual language that resonates with individuals seeking a balance of luxury and sustainability in their lifestyle choices.